Sales strategy and distribution model redesign
We set all resources to focus on the areas with the greatest impact in value generation and achievement of business objectives, materializing improvements in key areas such as customer and business opportunities selection and targeting, capacity and customer access and acquisition effectiveness and capability enablement, or a better go-to-market.
- Segmentation and analysis of profitability and growth potential of the product , market, customer and channel mix, identifying target customers for the sales strategy.
- Assessment of the value proposition and pricing polities aiming at the rationalization of the sales portfolio and the development of added-value solutions and services.
- Evaluation of the commercial strategy: alternatives and objectives by segment and channel, designing and implementing actions for sales improvement, profitability, and sales metrics (penetration, diversification, contribution margin, etc.).
- Redesign of the sales model, from the definition of the optimal go-to-market and commercial approach to the impact on sales network.
- Profitable customer management applied through its classification and clustering according to the customer/segment value, and deploying sales management policies for the healthy development of the entire customer portfolio.
- Sectorial and market studies, along with the assessment of opportunities for business growth, sales expansion and business development: feasibility analysis and business planning.
Transformation of the sales management system
We identify opportunities for improvement in the sales management process for the design and implementation of management and planning policies, organizational changes and operational solutions aimed at raising achievement capabilities of business goals and the improvement of efficiency in sales resources management and allocation.
- Improvement of sales planning for commercial development and sales acceleration through the definition and assignment of objectives aligned with the business as well as the optimal scheduling of sales activities, ensuring a balance between targets and available resources.
- Redesigning of the sales management process through processes and policies optimization according to market’s best practices and the definition and implementation of a new commercial methodology.
- Restructuring of the sales organization, streamlining functions, structure and mechanisms of relationship and coordination of the commercial team, while ensuring its alignment with the sales model and commercial strategy.
- Resizing of the commercial team and sales force, determining size, allocation and utilization (area coverage, channels, etc.) required by the sale plan and both current and future needs.
- Design and implementation of operational control systems and performance monitoring and reporting based on performance indicators, effectiveness ratios and sales operations scorecards aligned with the planned objectives.
Optimization of the sales cycle execution
We focus on the key components and resources involved in sales operations to improve efficiency, productivity and cost while increasing the value perceived by the client and the quality of service.
- Sales force performance management: definition of profiles, functions and goals, design of processes and mechanisms for monitoring and evaluation, and development of the remuneration and incentives system along with an effective training model based on competencies.
- Training of the sales team: deployment of policies and procedures of the sales process, design and implementation of information repositories and support tools for the commercial activity.
- Sales operations support: optimization of sales support administrative tasks and processes, reorganization of the commercial back office and backing up in the outsourcing of both sales operations and support activities.